![]() ![]() In line with this, the brand said it would be undertaking extensive marketing activities. Since its launch, the range has tripled in sales, highlighting the potential of the men’s skin care market, said the firm.įurthermore, Orbis will be approaching its 35 th anniversary this year and the company is planning to mark the occasion with a ‘major new product’ launch in the second half of the year. The brand currently has one existing men’s skin care range, Orbis MR which launched in 2019. This acne care line will be targeted at acne sufferers with sensitive skin, which the firm believes is a ‘growth area’ within skin care.Īnother area Orbis will be focusing on is men’s skin care, where it hopes to gain market share. To capture new consumers, Orbis will be launching the new Clearful acne care skin care range in March 2022. It highlighted that Orbis’ existing Clear acne line has been growing steadily and since 2019, its net sales have grown 16%. The firm said it would continue to focus on the Wrinkle White series, as well as its Orbis U anti-ageing range and Defencera, a beauty supplement that recognised as a Food for Specified Health Uses (FOSHU) by the Japanese Ministry of Health, Labour and Welfare.įurthermore, Pola Orbis said that the brand will tap into new opportunities in skin care, allowing it to reach new consumers in new segments, one of which is the acne care market. ![]() According to the company, the skin care category increased in revenue for Orbis last year, driven by its high-performance lines. To achieve this target, the company said it would leverage the growing importance of skin care. Pola Orbis said it was expecting Orbis’ sales to recover and grow by approximately 5% for the 2022 fiscal year. However, it was enough to offset the brand’s decline last year and Orbis’ net sales declined by 4.5% to JPY43.4bn (U$387m) while operating profit dropped 19.1% to 5.92bn (U$51.6m). Overseas, sales were driven by China, where it recorded an uptick in net sales on all major e-commerce points. ![]() This was attributed to the firm’s high-performance skin care product ranges, such as the Wrinkle White series. On the other hand, net sales of skincare products grew and exceeded levels of the previous year. ![]() There is no word yet from the Walt Disney Company on what brand will replace H2O+.The brand, owned by Pola Orbis Holdings, was hampered by the sluggishness of Japan’s cosmetics market, which decline with prolonged COVID-related restrictions. Subsequently, the liquidation will be concluded upon the completion of the necessary procedures. However, the business environment surrounding the beauty brand has become “extremely difficult,” with sales falling short of expectations.Īccording to the company, H2O+ will fulfill its contractual obligations to supply products in accordance with agreements with its business partners, and proceed with dissolution procedures during the second half of 2023. Since joining the group, H2O+ has been engaged in the manufacture and sale of cosmetics primarily in the U.S. By 2011, H2O+ had 2,000 points of retail distribution in 22 countries, and Pola Orbis acquired it. Shop your favorites on Amazon while supplies last.”įounded by Cindy Melk in 1989, H2O+ was acquired by investment firms Cordova, Smart & Williams LLC and Goldman Sachs Urban Investment Group in 2008. The Pola Orbis-owned brand thanked its fans for 33 years and issued the following announcement on its website: “After 30+ amazing years of innovation, we have made the very difficult decision to retire the brand at the end of the year. H2O+, known as the company that makes all of the bath and body products that are provided in Disney resorts and cruises, will shut down at the end of the year. ![]()
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